The Head of Communications role for Singapore has end-to-end responsibility for driving the communications strategy in Singapore in support of the country’s business goals, while aligning with the Group’s Communications objectives. The role is focused on protecting and enhancing the Thales brand and reputation internally and externally, across all communications channels, and for all of the Thales business areas relevant to Singapore, including the Avionics Country Business Unit, the Digital Identity & Security Global Business Unit (including Digital Factory@ SG), ground transportation (Urban rail and Regional Integration Centre for tramways), Defence & Security, and Thales in Singapore’s rich Research, Technology and Innovation heritage.
Communications Strategy & Planning;
Develop communications strategy and plan for Singapore, in alignment with Singapore’s strategic business plan to support country business stakes and aligned with group communications objectives.
Roll out the Communications function’s transformation plan, including aligning the country with the target operating model of the function and implementing key Group initiatives.
Manage the annual Communications budget for Thales in Singapore
Brand and Content Management :
Drive and execute strategic communications initiatives, including branding, advertising and sponsorship campaigns, to grow awareness and exposure of the Thales brand
Promote the Thales brand in all content created, including press releases, collateral, infographics, customer reference stories, audio-visual content to support spokespeople or key projects in Singapore, and relevant to a local context
Craft key messages / FAQ documents and provide branding and communications counsel to Singapore’s leadership team and business stakeholders to ensure maximum brand exposure and message alignment.
Work closely with digital communications manager to seek online/digital/social media opportunities for message amplification. Leverage expertise of digital comms team for opportunities to further Singapore’s business priorities.
Be the guardian of the Thales brand and image: Ensure consistency of the corporate messaging architecture, Thales’s visual identity and company branding across all channels
Events Management :
Manage and execute different types of events, including, exhibitions, trade shows, seminars, conferences, customer events and internal events, working in close partnership with key stakeholders.
Provide communications counsel and direction for local events (e.g. supporting a bid, new product launch), creating relevant local messaging and storytelling, and working closely with functions to ensure maximum brand exposure and message alignment .
Media Relations & Social Media
Serves as the primary media relations and influencer interface in country, working in close relationship with the Group’s Media Relations SSC and GBUs; In charge of all activities linked to managing Thales’ image in Singapore with the media (print, online, social, radio and television), working in close collaboration with external PR agency to develop messaging for proactive and reactive media outreach.
Ensure the development and protection of the company’s reputation, the consistency of its messages and the promotion of all its businesses, aligned with the strategy defined by the Group Media Relations team.
Serves as the Communications lead and contact for crisis communications – providing messaging and spokesperson / stakeholder support.
Work closely with Digital Communications Manager to maintain a strong online company voice for Singapore through social media, websites and all online channels.
Stay up-to-date with digital media developments and suggest best channels and disruptive practices.
Track budget and agency on their KPIs and deliverables.
Provides oversight into the integrity of the Thales brand in country - Ensure brand templates and guidelines are well-communicated, cascaded and used throughout the organisation.
Reporting: Ensure monthly reporting of the scorecard KPI measures.
Track budget and agency on their KPIs and deliverables.
Accountability: Ensure DGDI / Corporate Communications are kept updated on the Communications activities for Singapore through participation in monthly media relations and internal communications calls and quarterly reports.
Coordinate and manage timelines and schedules for communications projects.
Produce content for internal channels, ensuring consistency with external communications, Group’s editorial guidelines and GBU messaging.
Communicate internally on Group and local initiatives, including success stories for Singapore that foster a strong sense of belonging to the Thales brand and engage employees in the company’s mission
Minimum 12 years’ experience inCorporate / Brand / Strategic communications, events management, public relations or marketing role – developed in-house or at an agency.
An exceptional writer (in English) in writing in a variety of styles (media releases, bylines, social media, internal stories), with strong verbal and written communication skills.
Agency- and project-management experience.
Strong interpersonal skills – the ability to comfortably navigate a complex matrix organisation and collaborate effectively with groups across different management levels, geographies and cultures is imperative.
Results-oriented, creative and meticulous with keen eye for detail.
A team player but someone who is self-driven and can work independently with minimal supervision
Bachelor’s degree, with background in advertising, journalism, media studies or marketing preferred.